Dramac
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Digital Marketing
2024

Restaurant Chain Digital Transformation

Complete digital marketing transformation including website redesign, local SEO, and social media strategy.

Timeline
6 months
Team Size
3 specialists
Industry
Food & Beverage

The Challenge

Taste of Lusaka, a growing restaurant chain, struggled with low online visibility and declining foot traffic. Their digital presence was minimal, local SEO was poor, and they had no cohesive social media strategy to engage with customers.

Our Solution

We implemented a comprehensive digital marketing strategy including local SEO optimization, targeted Google Ads campaigns, engaging social media content, online review management, and a mobile-optimized website redesign to showcase their menu and locations.

Results That Matter

Measurable impact on Taste of Lusaka's business

+380% local visibility
visibility
+250% online bookings
bookings
+500% social followers
followers
4.7/5 average rating
reviews
+400% website traffic
web Traffic
+180% revenue increase
revenue

Technologies Used

Cutting-edge tools and frameworks

SEOGoogle AdsSocial MediaLocal SEOContent Marketing

Key Features

What made this project special

Local SEO optimization for all locations
Targeted Google Ads campaigns
Social media content strategy
Online review management
Mobile-optimized website
Online ordering system integration
Customer loyalty program
Analytics and reporting dashboard

Technical Implementation

Behind-the-scenes technical excellence

Google My Business optimization

Local keyword targeting and optimization

Social media automation tools

Review monitoring and response system

Conversion tracking and analytics

Multi-location SEO strategy

Project Showcase

🌟

Local SEO Results

Top rankings in local search results

📱

Social Media Growth

Explosive social media growth

💻

Website Redesign

Mobile-optimized website redesign

📈

Analytics Dashboard

Comprehensive analytics and reporting

The digital transformation has been incredible. We went from being virtually invisible online to being the top-rated restaurant chain in Lusaka. Our bookings have more than doubled, and our social media engagement is through the roof.
👤
James Phiri
Founder, Taste of Lusaka

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